Pic's Peanut Butter Crunchy NO Salt

Pic's Peanut Butter Crunchy NO Salt


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Pic's Really Good Peanut Butter

Fresh Roasted Australian HI-OLEIC Peanuts


13.4oz Glass Jar

Crunchy - NO Added Sodium - NON-GMO


Pic's Peanut butter from New ZealandImported - New Zealand 

Also Available From Pic's:

Smooth NO Salt

Smooth With Salt

Crunchy With Salt


To our Dearest friends in America

pic's peanut butter founder

So why on earth should you buy peanut butter from the other side of the world?

Because you won’t find any American peanut butters quite like ours. Despite the fact that our Hi-oleic nuts were developed in the US, they just can’t be grown in America. It’s something to do with cross pollination with ordinary peanuts that makes them revert within a season. The trick is to declare your whole country Hi-oleic, which is what Australia and Argentina have done. Argentinian Hi-oleics are, however, harvested younger than their Australian cousins, making them sweeter, but with a less intense flavor. 

We also have a fancy badge on the front of our jars as we are NON GMO verified (the verified is of course the important word like a tick on face book but much better). So, that’s why you won’t find any American peanut butter quite like ours.


There are up to two ingredients in our peanut butter. Peanuts, and sea salt. You always get the peanuts, the salt you get if your jar doesn’t say NO SALT. The NO SALT appears on the front panel in white. Soon the no salt jars will have a tasteful white band around the edge of the lid, which will help prevent you buying the wrong one. I myself like a bit of salt – I feel it keeps my arteries from going floppy. Not that we add a lot of salt –  Pic’s typically contains about half as much as the ordinary stuff.

fidoIf you are buying Pic’s for a friend, get them the salted one unless you know something about them that I don’t or hold strong beliefs about what’s good for others and a salt aversion.  While on the subject of what’s good for others, buy your friends Pic’s crunchy. We do make a smooth, but it’s not the one you want. Pic’s crunchy is the one. It is not like other crunchies, which tend to be smooth peanut butter with lumps. Our crunchy is a mouth filling textural adventure, thousands of peanut  pieces, from the size of the finest grains of sand to bits as big as a grain of rice. It will give your tonsils a playful tickle on the way down, making it as essential an early morning pick me up as a cup of coffee.

I guess you will be wanting to know what makes Pic’s so damned good. This hasn’t been easy to figure out but I think  I’m finally getting there:

In 2007, when I was looking to buy peanuts by the sack, I came across Greg Bain’s web site for his company, premium nut brokers. We struck a deal and Greg sent us a couple of 25 kilo bags of blanched Australian peanuts.

mixerAt the time we thought a peanut was just a peanut and our clever roasting was what made the difference, but we soon discovered otherwise.  As we learned more about peanuts, we found that our Australian nuts were a hi-oleic variety, which had some pretty special characteristics, beyond being, as the name suggests, a bit oilier than ordinary nuts.

The best of these, in my view, is that they don’t seem to oxidise – they never go rancid in the way that ordinary peanuts do. Some other peanut butters,  including most of the organic peanut butter sold in New Zealand – will be rancid before you buy them. Initially their rancidity comes through as a vaguely metallic aftertaste, but it can sometimes give the peanut butter a really nasty musty smell that no amount of sugar can disguise.

Hi oleic nuts other feature is their enhanced nutritional value. You probably already know that peanuts are a bit of a super food, full of life enhancing polyunsaturated oils antioxidants and a thing called resveratrol.




Pic's really good peanut butter from Australia logo picture


Pic’s Nutritious Nuts

The title sounds ruder than we anticipated, but of course you realised, being of clean mind and body, that we referred to the nuts we use in our all natural peanut butter and not Pic’s.

We know a lot about our peanuts – where they are grown, the farmers who grow them, the fact they have are hi-oleic and that this makes them stay fresher for longer and ultimately taste really good. Pic even travelled back on a cargo boat with a few tonnes in the early days.

But we wanted to understand a bit more about why this is the case and it turns out they’re even more power-packed than we had thought.

Pic’s Peanut Butter: A Delicious, Highly Nutritious Peanut Butter

Made right here in New Zealand, Pic’s Peanut Butter is one of the most delicious things to grace the planet. Roasted and ground with only Hi-Oleic peanuts and a little salt (if you so wish), you won’t find a peanut butter with a more delicious flavour. And let’s be honest, we all love food that tastes amazing. The flavour is truly as remarkable as the Pic’s story itself.

But what sets Pic’s ahead of the rest, is its superior nutritional profile and numerous health benefits. Taste and nutrition should go hand in hand and Pic’s Peanut Butter is as good for you as it tastes. Made from the highest-quality Australian grown Hi-Oleic peanuts, Pic’s Peanut Butter offers superior health benefits to conventional peanut butter. Why use Australian grown peanuts? Well, we can’t grow such amazing peanuts here in New Zealand and these Hi-Oleic runner peanuts are naturally bred peanuts that contain a fatty acid profile similar to Olive Oil, well known for its numerous health benefits (1). But most importantly, they contain a much greater proportion of Oleic acid compared to normal peanuts (75% vs. 55%) (1). Oleic acid is a well-known monounsaturated fatty acid that offers a number of health benefits. This much higher proportion of Oleic acid in Pic’s Peanut Butter is what really makes Pic’s special nutritionally. Diets high in monounsaturated fat such as Oleic acid have been shown to:

Improve our cholesterol profile by reducing dangerous LDL cholesterol (2, 3).
Reduce the amount of fat we carry in our blood, also known as triglycerides (2).

Whilst the high Oleic acid content of Pic’s Peanut Butter serves to offer an array of heart health benefits via its positive effect on cholesterol and triglycerides, Pic’s Peanut Butter is even more remarkable because it combines the health benefits of these healthy fats along with being a wonderful source of both protein and fibre. A winning nutrition trifecta! Not only this, but it also contains these health-promoting nutrients (and more) in greater amounts compared to regular peanut butter:

Protein (30.3% vs. ~26%). Protein is an important macronutrient that supplies amino acids for the building and repair of muscle tissue. It is especially important to include a source of protein at meal times and after exercise to satisfy hunger and to assist with recovery. Pic’s Peanut Butter can be added to smoothies, yoghurt, muesli and sliced fruit for a delicious protein boost!
Fibre (7.7g per 100g vs. ~6g). Adequate fibre is needed for a healthy digestive system. Foods rich in fibre are also highly satisfying which means they help to keep you feeling fuller for longer so you are less likely to snack on less nutritious foods. This in turns helps you to maintain a healthy body weight.
Vitamin E. Just two tablespoons each day of Pic’s Peanut Butter will provide a woman with around 20% and a man with around 29% of their daily Vitamin E needs (4). Vitamin E is an important anti-oxidant which helps to slow down the effects of ageing and inflammation by mopping up free-radical damage within the body.
Vitamin B3. Vitamin B3 is needed to help the body convert energy from food into fuel our bodies can use as well as being important for a healthy liver and nervous system. Just two tablespoons of Pic’s Peanut Butter daily provides a woman with around 30% of her daily Vitamin B3 needs and a man around 25% of his daily needs (4).

Hi-Oleic peanuts have also been purported to have positive effects on using fat as a source of fuel, how much energy we expend after eating and glucose control.

  • Due to their high monounsaturated fat content, Hi-Oleic acid peanuts increase the body’s ability to use fat as a source of fuel, whereas foods higher in saturated fat are prone to be stored as body fat (5).
  • Hi-Oleic peanuts have been shown to increase the amount of energy we use after eating them compared to eating regular peanuts. This means controlling a healthy body weight is easier by choosing Hi-Oleic peanuts and peanut butter because our body uses more energy digesting them than regular peanuts (5).
  • When we eat Oleic acid from foods such as Pic’s Peanut Butter, a bio-active compound named Oleoylethanolamide (OEA) is formed which helps to increase our feelings of fullness. It is thought that when OEA increases in the small intestine that it regulates appetite control which means we are less likely to overeat (6).
  • Diets rich in monounsaturated fat have been shown to improve insulin sensitivity and glucose regulation which is important for reducing the risk of diabetes. Given Hi-Oleic peanuts contain a much great proportion of Oleic acid, a major monounsaturated fat; more benefits are likely to be observed in those that choose Hi-Oleic peanuts over regular peanuts, especially for those people who already have a healthy body weight (3).

In addition to the positive benefits of Hi-Oleic peanuts on our health and well-being, the high Oleic acid content of Pic’s Peanut Butter also means it oxidises less readily than peanut butter made with conventionally grown peanuts making its shelf life and stability 11 times greater than regular peanut butter (1, 3). This is good news for you as it means your peanut butter will taste just as great right to the very bottom of the jar!

Despite its high healthy fat and energy content, eating a controlled amount of good quality peanut butter daily is beneficial to our heart health, digestive health and achieving and maintaining a healthy body weight. This is due to its high Oleic acid content along with providing a beneficial source of protein, fibre and Vitamin E. Pic’s Peanut Butter makes a delicious and nutritious addition to meals and snacks to ensure you enjoy not only the best tasting peanut butter around but also its numerous health benefits.

  1. Peanut Company of Australia (PCA). High Oleic Peanuts – http://www.pca.com.au/pdfs/factsheets/hioleicpeanuts.pdf
  2. Kris-Etherton, P.M;Pearson, T.A; Wan, Y; Hargrove, R.L; Moriarty, K; Fishell, V; Etherton, T.D (1999). High-Monounsaturated Fatty Acid Diets Lower both Plasma Cholesterol and Triacylglycerol Concentrations. American Journal of Clinical Nutrition, 70(6): 1009-1015.
  3. Barbour, J.A; Howe, P.R; Buckley, J.D; Bryan, J; Coates, A.M. (2015). Effect of 12 Weeks High Oleic Peanut Consumption on Cardio-Metabolic Risk Factors and Body Composition. Nutrients, 7 (9): 7381-7398.
    2006. Nutrient Reference Values for Australia and New Zealand: Executive Summary. Canberra: NHMRC, Wellington: Ministry of Health.
    Alves, R; Moreira, A; Macedo, V; de Cássia, G; Breaan, J; Mattes, R; Costa, N. (2014) High-Oleic Peanuts Increase Diet-Induced Thermogenesis in Overweight and Obese Men. Obesity, 22: 1422-1429.
  4. Mennella, I;Savarese, M; Ferracane, R; Sacchi, R; Vitaglione, P. (2015). Oleic Acid Content of a Meal Promotes Oleoylethanolamide Response and Reduces Subsequent Energy Intake in Humans. Food & Function, 6 (1): 204-210.


Source: https://www.picspeanutbutter.com/go-to-stories/stories/the-science-of-pics-nuts-2/

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